Scaling nature-based solutions for vital action in UK National Parks.
Branding / Digital / User Experience / User Interface / Colour Accessibility
Freelancer in collaboration with Ravenswood and Leadertree Consulting for Revere.
With UK nature in steep decline, how do we support communities, restore biodiversity and strengthen the UK’s most iconic landscapes.
About
Revere is an award-winning collaboration between the UK National Parks and natural capital experts Palladium. They aim to drive the scale and pace of privately financed nature restoration across the UK National Parks.
This collaboration also enables the development of nature restoration projects and investment opportunities. With a shared focus on working with landowners rather than facilitating land acquisition, the Revere collaboration supports the development of a flourishing and ethical UK nature market.
Opportunity
Evolve the Revere brand by re-energising their visual systems and making the colour palette accessible in accordance with WCAG 2.2 Level AA guidelines.
Outcome
A refreshed website and colour palette that adhered to the WCAG 2.2 Level AA guidelines. This website has since reported double the engagement, with more leads for private financing being generated. Supporting social media templates were created to amplify Revere’s message through social channels, with an overview brochure being used to engage shareholders and potential investors through email and roundtable meetings.
